Value Proposition Analyzer — Blue Ocean ERRC

This tool helps you design and visualize your strategic value curve using the Eliminate–Reduce–Raise–Create (ERRC)framework. It allows you to compare Your Current, Your Proposed, Industry Average, and a Major Competitor on a 0–10 scale to clarify strategic differentiation.

How to Use

Step 1: Enter Market Information
Add your industry/market and target customer segment.
(Optional) Customize the competitor label.

Step 2: Define ERRC Factors
Use the four categories to structure your strategy:

  • Eliminate – remove factors customers do not value

  • Reduce – lower below industry standard

  • Raise – increase well above industry standard

  • Create – introduce new factors the industry does not offer

Enter items (comma or line separated) and click Add to Factors.

Step 3: Score Each Factor (0–10)
For every factor, assign scores for:

  • Your Current

  • Your Proposed

  • Industry Average

  • Major Competitor

0 = eliminated (hidden on chart).

Step 4: Plot the Canvas
Click Plot Canvas to generate your strategy curve.
The chart automatically groups factors by ERRC category.

Step 5: Review Strategic Gaps
Examine the Δ (difference) metrics below the chart to see how your proposed strategy differs from current, industry, and competitor profiles.

Step 6: Save or Export
Use Save, Print, or Download PNG to export your strategy canvas.

Tip: Focus on meaningful value shifts — not small score differences — to create strategic clarity.

Value Proposition Analyzer

Visualize your strategy profile with the Blue Ocean “Eliminate–Reduce–Raise–Create” framework. Score each factor on a 0–10 scale (0 = eliminated) and compare Your Current, Your Proposed, Industry Average, and a Major Competitor. Any series valued at 0 is hidden at that factor.
Enter 0–10 for each series. 0 hides the dot/line at that factor on the chart.
Eliminate remove factors customers don’t value
Defaults Your Proposed to 0 (eliminated).
Reduce lower investments below industry standard
Defaults Your Proposed to modest (≈3–4).
Raise raise well above industry standard
Defaults Your Proposed to high (≈8–9).
Create create factors industry has never offered
Defaults Your Proposed to very high (≈9–10) and sets all others (Current/Industry/Competitor) to 0.
The table is auto-sorted by ERRC for clarity. Enter 0–10 for each series (0 = eliminated → hidden on chart).
Competitive Factor ERRC Your Current Your Proposed Industry Average Major Competitor Remove
Your Current Your Proposed Industry Average Major Competitor
Eliminate Reduce Raise Create
Δ vs Current
— MAD · — RMSD
Δ vs Industry
— MAD · — RMSD
Δ vs Competitor
— MAD · — RMSD
Based on Kim & Mauborgne’s Blue Ocean Strategy.
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