Loaded from file
Quick start
New to this tool?
Choose from 5 industry examples to see a fully scored competitive analysis. Browse it at your own pace, then click Start with a blank canvas when ready for your own analysis.
1 Very weak
2 Below average
3 Average
4 Strong
5 Best in class
Choose from 5 industry examples to see a fully scored competitive analysis. Browse it, then click Start with a blank canvas when ready for your own analysis.
▶ Load an industry example
Optional — add your own company to benchmark alongside competitors
Competitive analysis summary
Comparison heat map — all competitors by category
Competitor profiles
Strategic so what? — interpret your position
Complete these prompts based on the data above. The heat map tells you how you compare — this section is where you decide what you're going to do about it. Strategy is human judgment; the tool gives you the evidence.
01
Your chosen position
What specific position are you deliberately choosing to own — and what are you consciously choosing NOT to compete on?
02
White space — the gap no one owns well
Where is there a genuine opening in the market that competitors score weakly on and customers genuinely care about?
03
The 1–2 categories we are betting on
Which specific categories are you staking your differentiation on? Be honest — you cannot win everywhere, and trying to is not a strategy.
04
Biggest competitive threat & our response
Which single competitor poses the greatest risk to your chosen position, and what is your specific, concrete response?
05
Next 90-day priorities this analysis points to
What are the 2–3 specific actions this analysis is telling you to take in the next quarter? Be concrete — not "improve community" but "launch run club in X by Y."
06
What we will stop or deprioritize
Strategy is as much about what you stop doing as what you start. What should you pull back from based on this analysis?
Data is saved automatically. Use Export PDF to generate a formatted report including your strategic so-what.
Ready to map strategic groups visually?
Your competitor data is saved. Open the Strategic Group Map to plot competitors on two dimensions, draw group boundaries, and identify white space — it imports your data automatically.
Save to File
Your competitor analysis will be downloaded as a JSON file you can reload anytime.
.json will be added automatically