Value Proposition Analyzer
Visualize your strategy profile with the Blue Ocean “Eliminate–Reduce–Raise–Create” framework.
Score each factor on a 0–10 scale (0 = eliminated) and compare
Your Current, Your Proposed, Industry Average, and a Major Competitor.
Any series valued at 0 is hidden at that factor.
Enter 0–10 for each series. 0 hides the dot/line at that factor on the chart.
Eliminate remove factors customers don’t value
Defaults Your Proposed to 0 (eliminated).
Reduce lower investments below industry standard
Defaults Your Proposed to modest (≈3–4).
Raise raise well above industry standard
Defaults Your Proposed to high (≈8–9).
Create create factors industry has never offered
Defaults Your Proposed to very high (≈9–10) and sets all others (Current/Industry/Competitor) to 0.
The table is auto-sorted by ERRC for clarity. Enter 0–10 for each series (0 = eliminated → hidden on chart).
| Competitive Factor | ERRC | Your Current | Your Proposed | Industry Average | Major Competitor | Remove |
|---|
Your Current
Your Proposed
Industry Average
Major Competitor
Eliminate
Reduce
Raise
Create
Δ vs Current
— MAD · — RMSD
— MAD · — RMSD
Δ vs Industry
— MAD · — RMSD
— MAD · — RMSD
Δ vs Competitor
— MAD · — RMSD
— MAD · — RMSD
Based on Kim & Mauborgne’s Blue Ocean Strategy.